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wafe

About Us

Where Fashion Meets Passion: Our Story

WAFE is a women's fashion brand that was founded in 2007 by our founders, Deepika Jhunjhunwala, Rakesh jhunjhunwala and Payal jhunjhunwala as a small home-based business. With their passion for fashion and commitment to quality, we quickly gained a loyal following among friends and family. Than we upgraded to a small store and decided to keep the brand name as WAFE, which represents the four elements of nature - water, air, fire, and earth. Our mission is to empower women through meaningful and inspiring clothing and accessories.
We believe in empowering women through fashion and our clothing and accessories are not just beautiful but also meaningful, designed to inspire and celebrate your unique essence. Join us on this journey of self-expression, and let us help you discover the power of fashion.

Crafted with Quality: Our Commitment to Fashion

At our brand, we believe that fashion should be inclusive and accessible to all women, regardless of their size or shape. That's why we offer a range of sizes, including plus sizes, to ensure that every woman can find the perfect outfit that makes her feel confident and beautiful.

Whether you're looking for a stunning evening gown, a stylish casual outfit, or something in between, our brand has everything you need to express your unique style and feel confident in your own skin.

NO MORE DRAMA​

Step into the world of custom-made fashion, where every garment is crafted to fit you like a glove. Our skilled artisans bring your dream outfit to life, with perfect fit and personalized style.

"At Wafe, we celebrate individuality. Our plus-size and customizable collections are designed to make fashion accessible and fun for every woman.

Join our community of empowered women who share a love for fashion, and discover a world of endless possibilities."

DEEPIKA JHUNJHUNWALA, RAKESH JHUNJHUNWALA AND PAYAL JHUNJHUNWALA ​

FOUNDERS

Wafe Big Moments

WAFE is a Kolkata-based women's wear fashion brand that was founded by visionary entrepreneurs with a keen eye for design and a passion for creating beautiful clothing that empowers women to feel confident and stylish, our brand is more than just a clothing store; it's a community of women who share a love for fashion and a desire to feel confident and beautiful.
We specialize in plus size clothing. We believe that every woman is beautiful and deserves to feel confident and stylish in her clothes. We offer a range of ready-to-wear and customisation clothing options to suit every woman's unique style. From dupatta sets to statement dresses, we have something for everyone.

2007

WAFE was founded as a small home-based business. We started our journey by inviting friends and family to our soft launch, which led to gaining clients.

2009

We upgraded from a home-based business to a small store in New Alipore. This was the year we decided to give our brand a name that would reflect our values and aspirations - WAFE, representing the four elements of nature: water, air, fire, and earth.

2010

We decided to do exhibitions in Kolkata to expand our client base. The exhibitions were a success, and we received great reviews about our products.

2016

Wafe expanded its operations online, making it easier for customers to shop from the comfort of their own homes.

2019

We started doing high-level exhibitions and even began exhibiting in metropolitan cities. We always updated our styles and fashion as per the upcoming trends to stay relevant in the market.

2023

We are excited to announce that we have come online, seeking your blessings and support in our journey. With our online presence, we hope to reach more fashion-conscious women across the globe.